Kelly England is Hong Kong's foremost authority on matters beauty, spa and wellbeing. In November 2008, The South China Morning Post (SCMP) announced that KellyEngland.com is OFFICIALLY Hong Kong's Leading Online Beauty Publication. Presently tens of thousands of happy readers per month swing by for spa, salon and beauty tips.

In addition, Kelly regularly contributes to the most read publications in Asia as well as being featured in articles by other editors. Every Sunday she answers teens' questions on how to look and feel their best in her column as the resident "Beauty Guru" in the SCMP. As one of the judges for the AsiaSpa Awards, she helped to recommend the best institutions, products and managers to the rest of the spa industry. With her companies ten other online beauty and wellness publications she has taken beauty publishing by storm. The printed KellyEngland.com Guide to Life which is distributed around Hong Kong, is the handbag (or briefcase) MUST HAVE.

The path to the pinnacle of the beauty industry began with winning the prestigious "Face and Figure Competition" in the UK sponsored by Elite Models, which lead to a highly successful career as a model in ten countries including England, France, Italy, Japan, USA, Korea, Singapore and China. She became the face of the revered makeup master Shu Uemura and is well known on the fashion scene in both Europe and Asia. During her modelling days Kelly also completed a degree at the London School of Economics.